Since 2006, the Maison du Féminin Sacré.
Soft Paris was born in 2006, in a Paris living room — not a boardroom. The idea was simple: bring intimacy, pleasure and self-care out of the shop window and into the home, among friends, with someone who knows.
Founded by Anne-Charlotte Desruelle and Luca Armenia, Soft Paris is carried across France by a network of advisors — today more than 13,500 strong, and 500,000 clients.
Three values run through everything we do: simplicité, audace, authenticité. We don't sell — we awaken; and we do it without apologising.