Liberty, equality and sensuality are Soft Paris' three core values and a play on the national motto of France (liberté, égalité, fraternité). As a brand, Soft Paris represents the liberation of desire, the brand emblem depicting La Liberté Guidant le Peuple - the bare-breasted goddess symbolising liberty and the beginning of the romantic era.
Since 2006, Soft Paris has designed and curated an impressive range of Lingerie, Body Products and AcSexories that entice the excitement and mystery associated with love and sensuality.